{
  "$schema": "https://raw.githubusercontent.com/jsonresume/resume-schema/v1.0.0/schema.json",
  "basics": {
    "name": "Mickey Coke",
    "label": "AI-Accelerated Systems Builder · Data Migration Specialist · Solutions Architect",
    "email": "mickey@thecokes.net",
    "phone": "(248) 867-9156",
    "url": "https://trackformance.com/mickey-coke/",
    "summary": "Thirty-year track record of turning business needs into working software — as analyst, architect, product owner, and founder. Ships production systems with agentic AI: Claude Code as a daily driver, multi-agent orchestration as a working method. Founder of Performance Tracker, a fitness-studio SaaS with 14 years of paying customers — replaced its entire platform with a two-month AI-assisted rebuild now in production, with 700,000+ training sessions and 4.6 million exercises live-migrated. Deep specialty in legacy data rescue — the hand-written SQL driving Domino's US and worldwide POS data migration.",
    "location": {
      "city": "Waterford",
      "region": "Michigan",
      "countryCode": "US"
    },
    "profiles": [
      {
        "network": "PerformanceTracker",
        "label": "Studio SaaS",
        "url": "https://trackformance.com/welcome"
      },
      {
        "network": "REP 10·10",
        "label": "Consumer voice coach",
        "url": "https://rep1010.com/welcome"
      },
      {
        "network": "Codify the Code",
        "label": "Law as executable logic",
        "url": "https://codify.trackformance.com/how-it-works.html"
      },
      {
        "network": "Upwork",
        "label": "FileMaker portfolio",
        "url": "https://www.upwork.com/freelancers/~0161d8d8dcac9e59e2?p=1242656327401443328"
      }
    ]
  },
  "work": [
    {
      "name": "Domino's",
      "location": "Ann Arbor, MI",
      "position": "Senior Technical Business Analyst / Data Migration Specialist · Data Analytics Lead",
      "startDate": "2020-08",
      "summary": "Legacy-POS data migration and pricing analytics for next-generation point of sale, US and worldwide stores.",
      "highlights": [
        "Author the hand-written SQL queries that drive the legacy-POS data-migration process for US and worldwide stores, ensuring data integrity and business-rule compliance",
        "Created 30+ analysis utilities used throughout data migration and cart pricing; resolve worldwide product configuration and system logic issues quickly and effectively",
        "Built AI-assisted diagnostic tools on top of hardened scripts and queries, accelerating migration troubleshooting",
        "Built Splunk dashboards for migration and pricing visibility",
        "Rapid-prototyped JSON transformations in Bash; built FileMaker utilities automating JSON transformation, reducing developer effort and error rates",
        "As Data Analytics Lead, developed BI and FileMaker tools analyzing 25,000+ orders to validate pricing models; used Microsoft BI to uncover systemic pricing issues and guide development fixes",
        "Facilitated data review sessions, authored requirements, managed migration workflows"
      ]
    },
    {
      "name": "Performance Tracker (trackformance.com)",
      "position": "Founder / Software Developer",
      "url": "https://trackformance.com",
      "startDate": "2010-03",
      "summary": "Cloud-based iPad platform for boutique fitness studios and franchises: 14 years of paying customers, 700,000+ training sessions, 4.6 million exercises tracked, 8,800+ clients, 420 machines.",
      "highlights": [
        "2026: replaced the entire 14-year FileMaker platform with a from-scratch rebuild delivered in two months, working daily with agentic AI (Claude Code): multi-tenant FastAPI + SQLAlchemy + PostgreSQL backend, React + Vite frontend, Docker, exact mid-session resume, test-enforced tenant isolation, Playwright/Vitest coverage, Telegram-bot ops over Tailscale",
        "Performed the live data migration into production — hundreds of thousands of sessions and millions of result rows extracted from FileMaker, audited row-by-row, reconciled, and cut over while studios kept training",
        "Live products on the platform: PerformanceTracker at trackformance.com (studio SaaS — performance history, routines, machine settings, time-under-load, concurrent multi-device sessions, multi-studio/franchise rollup reporting, paper-to-digital conversion service); REP 10·10 at rep1010.com (consumer voice-only hands-free strength coach — runs the whole session aloud, built on 700,000 recorded training sessions; installable PWA, no account required); Ads (social-advertising engine turning anonymized member results into geo-tagged studio-branded campaign creative — captions, QR codes, tile artwork); PodTracker (creator referral engine — searchable podcast/YouTube transcript quotes with the creator's products alongside every result, plus a crawlable Guides publishing layer)"
      ]
    },
    {
      "name": "Park West Gallery",
      "location": "Southfield, MI",
      "position": "Product Owner / Solutions Architect / Senior Business Analyst",
      "startDate": "2018-11",
      "endDate": "2020-03",
      "highlights": [
        "Owned and prioritized the backlog for point-of-sale systems, AR mobile apps, and cruise-line touch-wall appliances",
        "Designed and implemented checkout applications and financial-reconciliation software supporting multiple business units; delivered rapid custom systems for Finance when core dev resources were unavailable"
      ]
    },
    {
      "name": "Internet Brands",
      "location": "Troy, MI",
      "position": "Technical Delivery Owner / Lead Business Analyst — FCA Digital Dealer analytics (GoodData)",
      "startDate": "2018-04",
      "endDate": "2018-11",
      "highlights": [
        "Led a team of 3 business analysts; delivered reporting and integration solutions across 2,600+ FCA dealerships"
      ]
    },
    {
      "name": "FordDirect",
      "location": "Dearborn, MI",
      "position": "Senior Business Analyst / Solutions Architect — Ready Shop Go consumer portal",
      "startDate": "2016-08",
      "endDate": "2018-04",
      "highlights": [
        "Product owner for the consumer portal: user stories, backlog, third-party service integrations",
        "Established big-data governance, metadata standards, and quality gates with digital strategy and PMO leadership; delivered dealer-facing analytics and SQL reporting"
      ]
    },
    {
      "name": "North American Bancard",
      "location": "Troy, MI",
      "position": "Release Manager / DevOps / Atlassian Administrator",
      "startDate": "2014",
      "endDate": "2016",
      "highlights": [
        "Architected CI/CD pipelines with Puppet, Bamboo, and Ansible; administered Jira, Confluence, Bamboo, and Stash; chaired the Change Control Board; enforced PCI/PII compliance"
      ]
    },
    {
      "name": "HP / EDS / General Motors (condensed earlier career)",
      "position": "Senior Business Analyst, Technical Lead, Visualization Consultant",
      "startDate": "1995",
      "endDate": "2014",
      "summary": "Senior BA and technical lead across GM design centers and Spirit AeroSystems (led a 4-analyst PLM/SAP team); pioneer-era virtual-reality and 3D-visualization consulting (powerwalls, CAVE, global render farms); US patent application #20030078859 (interactive online 3D product modeling); a decade of independent consulting building custom iOS, FileMaker, and web systems for small businesses."
    }
  ],
  "volunteer": [
    {
      "organization": "Oakland Hope",
      "position": "Developer, Pantry Tracker",
      "startDate": "2016-05",
      "endDate": "2022-07",
      "summary": "Built pantry-tracking software that helped the organization become the county's largest provider of food assistance."
    }
  ],
  "projects": [
    {
      "name": "Performance Tracker rebuild",
      "description": "AI-assisted full rebuild of a 14-year SaaS: FastAPI + SQLAlchemy + PostgreSQL backend, React + Vite frontend, Docker; multi-tenant from v1 with test-enforced data-access security contracts (CI fails on any unscoped query); remote ops via Telegram bot over Tailscale. In pilot with a live studio.",
      "keywords": [
        "Claude Code",
        "FastAPI",
        "PostgreSQL",
        "React",
        "Docker",
        "multi-tenant",
        "AI-assisted development"
      ]
    },
    {
      "name": "Codify the Code",
      "url": "https://codify.trackformance.com/how-it-works.html",
      "description": "A compiler for law: parses statutory text into scoped definitions and conditional rules, then evaluates fact scenarios against the codified law with full derivation traces. Honest stops instead of guesses when the text hands judgment to humans; every lookup requires an explicit date; version history instead of deletion; validated by blind conformance testing against a synthetic statute with known answers.",
      "keywords": [
        "legal-tech",
        "statutory analysis",
        "rules engine",
        "Claude Code",
        "AI-assisted development"
      ]
    }
  ],
  "skills": [
    {
      "name": "AI development",
      "keywords": [
        "Claude Code (daily driver)",
        "GitHub Copilot",
        "multi-agent orchestration",
        "AI-assisted diagnostics",
        "AI-assisted testing and documentation"
      ]
    },
    {
      "name": "Languages",
      "keywords": [
        "SQL",
        "T-SQL",
        "Python",
        "JavaScript",
        "PHP",
        "Bash",
        "JSON transformation"
      ]
    },
    {
      "name": "Current stack",
      "keywords": [
        "FastAPI",
        "SQLAlchemy",
        "Alembic",
        "PostgreSQL",
        "React",
        "Vite",
        "Tailwind",
        "Docker",
        "Playwright",
        "Vitest",
        "Caddy",
        "Tailscale"
      ]
    },
    {
      "name": "Data & BI",
      "keywords": [
        "MSSQL",
        "MySQL",
        "SQLite",
        "FileMaker (expert)",
        "Splunk dashboards",
        "Microsoft BI",
        "Domo",
        "GoodData",
        "Tableau"
      ]
    },
    {
      "name": "DevOps",
      "keywords": [
        "Git",
        "CI/CD",
        "Jenkins",
        "Bamboo",
        "Puppet",
        "Ansible",
        "AWS",
        "LAMP"
      ]
    },
    {
      "name": "Product & process",
      "keywords": [
        "requirements elicitation",
        "user stories",
        "Jira",
        "Confluence",
        "UAT",
        "Scrum",
        "Kanban",
        "SAFe",
        "Axure",
        "Balsamiq"
      ]
    }
  ],
  "education": [
    {
      "institution": "Oakland University",
      "area": "Electrical Engineering",
      "studyType": "Bachelor"
    }
  ],
  "certificates": [
    {
      "name": "Puppet Administrator Training"
    }
  ],
  "meta": {
    "version": "2026-08",
    "lastModified": "2026-09-25",
    "workPreference": "Remote preferred (hybrid Detroit metro acceptable); contract, fractional, or autonomous full-time",
    "canonical": "https://trackformance.com/mickey-coke/resume.json"
  }
}
