---
name: Mickey Coke
label: AI-Accelerated Systems Builder · Data Migration Specialist · Solutions Architect
location: Waterford, Michigan, USA
email: mickey@thecokes.net
phone: "(248) 867-9156"
website: https://trackformance.com/mickey-coke/
portfolio: https://www.upwork.com/freelancers/~0161d8d8dcac9e59e2?p=1242656327401443328
work_preference: Remote (hybrid Detroit metro acceptable) · Contract / fractional / autonomous full-time
updated: 2026-09-25
canonical: https://trackformance.com/mickey-coke/resume.md
keywords: [AI-assisted development, Claude Code, agentic coding, multi-agent orchestration, data migration, SQL, T-SQL, JSON transformation, FastAPI, PostgreSQL, React, Docker, Python, Bash, FileMaker, Splunk, rapid prototyping, solutions architecture, business analysis, product owner, legacy modernization, POS systems, BI, SaaS founder]
---

# Mickey Coke

**AI-Accelerated Systems Builder · Data Migration Specialist · Solutions Architect**

Waterford, MI · **Text: (248) 867-9156** (text preferred) · mickey@thecokes.net · [trackformance.com/mickey-coke](https://trackformance.com/mickey-coke/)

## Summary

Thirty-year track record of turning business needs into working software — as analyst, architect, product owner, and founder. Now ships production systems with agentic AI: Claude Code as a daily driver, multi-agent orchestration as a working method. Founder of Performance Tracker, a fitness-studio SaaS with 14 years of paying customers — replaced its entire platform with a two-month AI-assisted rebuild now running in production, with 700,000+ training sessions and 4.6 million exercises live-migrated. Deep specialty in legacy data rescue — the hand-written SQL driving Domino's US and worldwide POS data migration.

## AI-Accelerated Development

- **Claude Code as daily driver**; GitHub Copilot. Builds, tests, and ships complete systems through agentic workflows.
- **Built and shipped a production SaaS platform in two months:** replaced Performance Tracker's 14-year FileMaker platform with a from-scratch rebuild — multi-tenant FastAPI + SQLAlchemy + PostgreSQL backend, React + Vite frontend, Docker — with test-enforced data-access security contracts (CI fails on any unscoped query), Playwright/Vitest suites, and remote ops via Telegram bot over Tailscale. **Now live in production.**
- **Executed the live production data migration:** 700,000+ sessions, 4.6 million exercises, 8,800+ clients, and 420 machines moved out of FileMaker into PostgreSQL with row-level audits and reconciliation — while studios kept training on the system.
- **Multi-agent orchestration:** designed the architecture of a trading platform via a 12-agent process — 6 deep code reviews, 3 design tracks, 2 adversarial critique passes, and synthesis.
- **AI in enterprise work (Domino's):** AI-assisted diagnostic tools built on hardened scripts and queries; AI-assisted data transformation, validation analysis, and requirements documentation.

## Experience

### Domino's — Ann Arbor, MI · Aug 2020 – Present
**Senior Technical Business Analyst / Data Migration Specialist · Data Analytics Lead**

- Author the hand-written SQL queries that drive the legacy-POS data-migration process for US and worldwide stores moving to next-generation point of sale, ensuring data integrity and business-rule compliance.
- Created 30+ analysis utilities used throughout data migration and cart pricing — digging into worldwide product configuration and system logic issues to resolve them quickly and effectively.
- Built AI-assisted diagnostic tools on top of hardened scripts and queries, accelerating migration troubleshooting.
- Built Splunk dashboards for migration and pricing visibility.
- Rapid-prototyped JSON transformations in Bash; built FileMaker utilities automating JSON transformation, reducing developer effort and error rates.
- As Data Analytics Lead: developed BI and FileMaker tools analyzing 25,000+ orders to validate pricing models; used Microsoft BI to uncover systemic pricing issues and guide development fixes.
- Facilitated data review sessions, authored requirements, managed migration workflows.

### Performance Tracker (trackformance.com) — Founder / Software Developer · Mar 2010 – Present

- Founded and built a cloud-based iPad platform for boutique fitness studios and franchises: **14 years of paying customers · 700,000+ training sessions · 4.6 million exercises tracked · 8,800+ clients · 420 machines**.
- **2026: replaced the entire 14-year FileMaker platform with a from-scratch rebuild delivered in two months**, working daily with agentic AI (Claude Code): multi-tenant FastAPI + SQLAlchemy + PostgreSQL backend, React + Vite frontend, Docker, exact mid-session resume, test-enforced tenant isolation, Playwright/Vitest coverage, Telegram-bot ops over Tailscale.
- **Performed the live data migration into production** — hundreds of thousands of sessions and millions of result rows extracted from FileMaker, audited row-by-row, reconciled, and cut over while studios kept training.
- **The platform's live products:**
  - **PerformanceTracker** ([trackformance.com/welcome](https://trackformance.com/welcome)) — the studio SaaS: client performance history, routines, machine settings, time-under-load tracking, concurrent multi-device sessions, multi-studio/franchise rollup reporting, and a paper-to-digital conversion service for studios coming off paper logs.
  - **REP 10·10** ([rep1010.com/welcome](https://rep1010.com/welcome)) — the consumer product: a voice-only, hands-free strength coach ("a coach that talks you through every rep") that runs the whole session aloud — cadence, cues, weights, rest — built on the platform's 700,000 recorded training sessions; installable PWA, no account required to start.
  - **Ads** — a social-advertising engine that turns anonymized member results into geo-tagged, studio-branded campaign creative: auto-generated captions, QR codes, and tile artwork ready for posting.
  - **PodTracker** — a creator referral engine built as a search engine: captures what a creator actually said (podcast and YouTube transcripts), makes the quotes searchable, and rides the creator's products alongside every result — plus a crawlable Guides publishing layer; standalone, dependency-free Python server.

### Park West Gallery — Southfield, MI · Nov 2018 – Mar 2020
**Product Owner / Solutions Architect / Senior Business Analyst**

- Owned and prioritized the backlog for point-of-sale systems, AR mobile apps, and cruise-line touch-wall appliances.
- Designed and implemented checkout applications and financial-reconciliation software supporting multiple business units; delivered rapid custom systems for Finance when core dev resources were unavailable.

### Internet Brands — Troy, MI · Apr 2018 – Nov 2018
**Technical Delivery Owner / Lead Business Analyst — FCA Digital Dealer analytics (GoodData)**

- Led a team of 3 business analysts; delivered reporting and integration solutions across 2,600+ FCA dealerships.

### FordDirect — Dearborn, MI · Aug 2016 – Apr 2018
**Senior Business Analyst / Solutions Architect — Ready Shop Go consumer portal**

- Product owner for the consumer portal: user stories, backlog, third-party service integrations.
- Established big-data governance, metadata standards, and quality gates with digital strategy and PMO leadership; delivered dealer-facing analytics and SQL reporting.

### North American Bancard — Troy, MI · 2014 – 2016
**Release Manager / DevOps / Atlassian Administrator**

- Architected CI/CD pipelines with Puppet, Bamboo, and Ansible; administered Jira, Confluence, Bamboo, and Stash; chaired the Change Control Board; enforced PCI/PII compliance.

### Earlier career — 1995 – 2014 (condensed)

HP, EDS, and General Motors: senior business analyst and technical lead across GM design centers and Spirit AeroSystems (led a 4-analyst PLM/SAP team); pioneer-era virtual-reality and 3D-visualization consulting (powerwalls, CAVE, global render farms); US patent application #20030078859 (interactive online 3D product modeling); a decade of independent consulting building custom iOS, FileMaker, and web systems for small businesses.

### Volunteer

**Oakland Hope, Pontiac MI (2016–2022):** built pantry-tracking software that helped the organization become the county's largest provider of food assistance.

## Selected Project: Codify the Code

**A compiler for law** ([codify.trackformance.com](https://codify.trackformance.com/how-it-works.html)) — parses statutory text into scoped definitions and conditional rules, then evaluates fact scenarios against the codified law with full derivation traces. Honest stops instead of guesses when the text hands judgment to humans; every lookup requires an explicit date; version history instead of deletion; validated by blind conformance testing against a synthetic statute with known answers. Demonstrates the same AI-accelerated build discipline applied to an entirely new domain: legal-tech.

## Skills

- **AI development:** Claude Code (daily driver), GitHub Copilot, multi-agent orchestration, AI-assisted diagnostics, testing, and documentation
- **Languages:** SQL / T-SQL, Python, JavaScript, PHP, Bash; JSON transformation
- **Current stack:** FastAPI, SQLAlchemy, Alembic, PostgreSQL, React, Vite, Tailwind, Docker, Playwright, Vitest, Caddy, Tailscale
- **Data & BI:** MSSQL, MySQL, SQLite, FileMaker (expert), Splunk dashboards, Microsoft BI, Domo, GoodData, Tableau
- **DevOps:** Git, CI/CD (Jenkins, Bamboo), Puppet, Ansible, AWS / LAMP
- **Product & process:** requirements elicitation, user stories/epics (Jira, Confluence), UAT, Scrum/Kanban/SAFe, wireframing (Axure, Balsamiq)

## Education & Certification

- Bachelors in Electrical Engineering — Oakland University
- Puppet Administrator Training

## Links

- PerformanceTracker (studio SaaS): https://trackformance.com/welcome
- REP 10·10 (consumer voice coach): https://rep1010.com/welcome
- Codify the Code (law as executable logic): https://codify.trackformance.com/how-it-works.html
- FileMaker portfolio (Upwork): https://www.upwork.com/freelancers/~0161d8d8dcac9e59e2?p=1242656327401443328
