Summary

Thirty-year track record of turning business needs into working software — as analyst, architect, product owner, and founder. I now ship production systems with agentic AI: Claude Code is my daily driver, and multi-agent orchestration is a working method. I replaced my own company's entire 14-year platform with a two-month AI-assisted rebuild that runs in production today. My deep specialty is legacy data rescue: I write the SQL that drives Domino's US and worldwide point-of-sale data migration.

Portfolio — current work

Everything below is built, and the linked products are live. I designed and built each one.

Studio SaaS · Live in production

PerformanceTracker

Performance tracking for slow-motion strength-training studios and franchises. Founded 2010; in 2026 I rebuilt it from scratch in two months and live-migrated its entire history out of FileMaker while studios kept training.

Multi-tenant FastAPI + SQLAlchemy + PostgreSQL, React + Vite, Docker
Tenant isolation enforced by tests — CI fails on any unscoped query
700,000+ sessions · 8,800+ clients · 420 machines migrated with row-level audits
Multi-studio/franchise rollups, paper-to-digital conversion service

trackformance.com/welcome →

Consumer app · Live

REP 10·10

"A coach that talks you through every rep." A voice-only, hands-free strength coach that runs the whole session aloud — cadence, cues, weights, and rest — so your eyes stay shut and your hands stay on the machine.

Built on the platform's 700,000 recorded training sessions
Installable PWA; no account required to start
Per-machine cue families; time-under-load verdicts drive the next weight

rep1010.com/welcome →

Selected project · Legal-tech

Codify the Code

A compiler for law. It parses statutory text into scoped definitions and conditional rules, then evaluates fact scenarios against the codified law with full derivation traces. It gives honest stops instead of guesses when the text hands judgment to a human, requires an explicit date for every lookup, keeps version history instead of deleting anything, and was validated by blind conformance testing against a synthetic statute with known answers. The same AI-accelerated build discipline, applied to an entirely new domain.

codify.trackformance.com — how it works →

Marketing engine · Built

A social-advertising engine that turns anonymized member results into geo-tagged, studio-branded campaign creative — auto-generated captions, QR codes, and tile artwork ready for posting.

Internal to the platform

Creator referral engine · Built

PodTracker

A referral engine built as a search engine: it captures what a creator actually said (podcast and YouTube transcripts), makes the quotes searchable, and places the creator's products alongside every result — plus a crawlable Guides publishing layer on a dependency-free Python server.

Public launch pending

How I build

Two-plus years of daily AI-assisted development.

Agentic AIClaude Code daily · GitHub Copilot

Builds, tests, and ships complete systems through agentic workflows — requirements to production.
Multi-agent orchestration as a design method: a 12-agent process of independent code reviews, parallel design tracks, adversarial critique passes, and synthesis.
In enterprise work at Domino's: AI-assisted diagnostic tools built on hardened scripts and queries; AI-assisted data transformation, validation analysis, and requirements documentation.

Experience

Thirty years, most recent first.

Domino'sAnn Arbor, MI
Aug 2020 – Present

Senior Technical Business Analyst / Data Migration Specialist

Data Analytics Lead

Author the hand-written SQL queries that drive the legacy-POS data-migration process for US and worldwide stores moving to next-generation point of sale, ensuring data integrity and business-rule compliance.
Created 30+ analysis utilities used throughout data migration and cart pricing — digging into worldwide product-configuration and system-logic issues to resolve them quickly.
Built AI-assisted diagnostic tools on hardened scripts and queries, and Splunk dashboards for migration and pricing visibility.
Rapid-prototyped JSON transformations in Bash; built FileMaker utilities automating JSON transformation, reducing developer effort and error rates.
Developed BI and FileMaker tools analyzing 25,000+ orders to validate pricing models; used Microsoft BI to uncover systemic pricing issues and guide fixes.

TrackformanceFounder / Software Developer
Mar 2010 – Present

Performance Tracker — founder, architect, developer

14 years of paying customers · 700,000+ sessions · 4.6M exercises · 8,800+ clients · 420 machines

Founded and built a cloud-based iPad platform for boutique fitness studios and franchises.
2026: replaced the entire 14-year FileMaker platform with a from-scratch rebuild delivered in two months, working daily with Claude Code.
Performed the live data migration into production — hundreds of thousands of sessions and millions of result rows extracted, audited row-by-row, reconciled, and cut over while studios kept training.

Park West GallerySouthfield, MI
Nov 2018 – Mar 2020

Product Owner / Solutions Architect / Senior Business Analyst

Owned and prioritized the backlog for point-of-sale systems, AR mobile apps, and cruise-line touch-wall appliances.
Designed checkout and financial-reconciliation software across business units; delivered rapid custom systems for Finance when core development resources were unavailable.

Internet BrandsTroy, MI
Apr 2018 – Nov 2018

Technical Delivery Owner / Lead Business Analyst

Led a team of 3 business analysts on FCA Digital Dealer analytics (GoodData); delivered reporting and integration across 2,600+ FCA dealerships.

FordDirectDearborn, MI
Aug 2016 – Apr 2018

Senior Business Analyst / Solutions Architect

Product owner for the Ready Shop Go consumer portal: user stories, backlog, third-party service integrations.
Established big-data governance, metadata standards, and quality gates with digital strategy and PMO leadership.

North American BancardTroy, MI
2014 – 2016

Release Manager / DevOps / Atlassian Administrator

Architected CI/CD pipelines with Puppet, Bamboo, and Ansible; administered the Atlassian suite; chaired the Change Control Board; enforced PCI/PII compliance.

HP · EDS · General Motors1995 – 2014

Senior Business Analyst, Technical Lead, Visualization Consultant

Senior BA and technical lead across GM design centers and Spirit AeroSystems (led a 4-analyst PLM/SAP team).
Pioneer-era virtual-reality and 3D-visualization consulting — powerwalls, CAVE, global render farms. US patent application #20030078859 (interactive online 3D product modeling).
A decade of independent consulting building custom iOS, FileMaker, and web systems for small businesses.

Oakland HopeVolunteer · 2016 – 2022

Pantry Tracker

Built the pantry-tracking software that helped the organization become the county's largest provider of food assistance.

Skills

AI development: Claude Code (daily driver), GitHub Copilot, multi-agent orchestration, AI-assisted diagnostics, testing, and documentation
Languages: SQL / T-SQL, Python, JavaScript, PHP, Bash, JSON transformation
Current stack: FastAPI, SQLAlchemy, Alembic, PostgreSQL, React, Vite, Tailwind, Docker, Playwright, Vitest, Caddy, Tailscale
Data & BI: MSSQL, MySQL, SQLite, FileMaker (expert), Splunk dashboards, Microsoft BI, Domo, GoodData, Tableau
DevOps: Git, CI/CD (Jenkins, Bamboo), Puppet, Ansible, AWS / LAMP
Product & process: Requirements elicitation, user stories and epics (Jira, Confluence), UAT, Scrum / Kanban / SAFe, wireframing (Axure, Balsamiq)
Education: Bachelors in Electrical Engineering — Oakland University · Puppet Administrator Training

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Mickey Coke